Conducting events are a great way to boost your business or even your brand. But they can also be stressful. Getting the word out and publicizing your event is a major task and a hurdle before you. Imagine the situation where in you organize the event, spend on it but no turns up because the word about your event did not reach far and wide. It would be terrible, is it not?The online social media platform is a great stage to publicize your event. We will now see how the use of a hashtag can help your event out.
Here are a few tips to help you make the best use of hashtags for promoting your event:
- Keep it short and simple –imagine if #the biggest event in all of the world is the one that represents your event. It is true that what you used to describe your event was “the biggest event in all of the world”, but it is not so user-friendly. It is long one. Therefore, this is one point you should keep in mind while creating hashtags for your event – always keep it short and use a term or a few terms that are easy to remember.
- Do not create the hashtags just the day before the event – make sure that you create the hashtags that will promote your event well before the event actually happens. Only then will it get enough publicity among the general public.If the event’s hashtags are quite popular, then people would start to recognize it by it’s hashtags. Also, they would start tweeting or Instagramming with those hashtags which would give Your event a wider reach.
- Create a strategy – strategic planning is the key to running a successful marketing campaign. Take notes on key points, areas you should concentrate, the budget you can spend, the timeline of the promotion, etc. All of these can help you plan out a good marketing plan for your event which will help you to get better results.
- Keep all of the above points in mind, plan out your event, create the hashtags and start rolling out posts that announce your grand event in the beginning and then slowly promote the same. While publishing the posts in Twitter, Instagram, etc. make sure that they follow the key points mentioned above to give your event the best boost and reach. By making g effective use of a hashtag, one can achieve marvels in their business or for their brands.